Most companies overspend on acquisition and underinvest in the customers they already have. I fix the customer economics: lifecycle strategy, monetization, retention, and loyalty so revenue grows without burning more on acquisition. DTC, subscription, SaaS, and growth-stage companies doing $10M+. You work directly with me on every engagement. No handoffs, no account managers.
50%
Churn Reduced
60%
Revenue from Retention & Loyalty
15+
Years in Lifecycle & Retention
$10M–$100M+
Client Revenue Range
Where I've Done This Work
What I Do
I diagnose why revenue is slowing, find where you are losing customers and money, and build the plan to fix it.
The Approach
I think in customer economics, not channel silos. Acquisition, lifecycle, retention, loyalty, and long-term revenue — the full engine.
Not sure where to start
Bring your numbers and your biggest strategic question. You leave with clear direction and prioritized next steps. Sharp thinking, not a slide deck.
01
A deep analysis of your customer lifecycle and revenue performance. Where you are losing customers, where you are leaving money on the table, and what to fix first.
You bring: Your customer data and revenue numbers.
You get: A written diagnostic with a prioritized action plan. Live review session included.
Timeline: 2–3 weeks
02
Embedded senior leadership across your business. I work alongside your team — setting strategy, making decisions, and owning the results. The expertise of a Head of Growth without the full-time hire.
You bring: A $10M+ business with a team and a problem that needs senior strategic ownership.
You get: Senior strategic leadership and accountability. Revenue results, measured monthly.
Timeline: 90-day sprint or ongoing engagement
03
A defined engagement with a clear endpoint. I map your customer journey, build the lifecycle and monetization strategy, and hand your team a plan they can actually run.
You bring: An existing customer base and a team ready to execute.
You get: A complete strategy and prioritized roadmap with owners, timelines, and success metrics.
Timeline: Project-based
Client Voice
What separates Oriana from consultants I have worked with is that she thinks in revenue, not in tactics. She doesn't come in with a playbook. She comes in with the right questions, builds something specific to your business, and the work pays for itself.
CMO
DTC Subscription Brand · $80M–$100M revenue
We knew we needed to grow but didn't know who we should actually be going after. Oriana went into the data, identified our ideal customer profile, built the targeting strategy around it, and gave us a clear plan to act on. We stopped guessing.
President & Founder
Wealth Management Firm · $5M–$10M revenue
About
I have spent 15 years building lifecycle, retention, and loyalty programs inside DTC, subscription, hospitality, and SaaS companies. At Grunt Style, I built the loyalty program from scratch, cut churn in half, and grew subscription revenue to the majority of the business.
Amiti means trusted partner. I take on a small number of clients at a time, work directly on every engagement, and stay until the numbers move.
Let's Talk
Oriana Roberts — Amiti Group
Reach me directly
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